Navigate change.
Inspire teams.
Unlock value.
People-first transformation communications and engagement consulting
Transformation
is the new BAU
According to research, 89 percent of large companies globally have embarked on a transformation journey. Even more are considering one. Transformation is business-as-usual for most companies, most of the time.
Creating value is the key driver for many transformations. But if you don’t communicate about it properly, you are more likely to miss out on that value potential. Or even destroy it.
Getting your communications strategy, planning and execution right is crucial when your business or portfolio is going through transformation. Why? Because getting it wrong can have serious unintended consequences:
- A confused and unproductive workforce.
- Instability within your teams.
- Reputation threats.
- Loss of marketing impact.
- Clients and prospects delaying decisions or looking elsewhere.
Transformation is BAU, but confusion, chaos and crisis don’t have to be.
The bottom line?
Engaged stakeholders matter.
42%
Potential value lost through poorly executed transformations
Source: McKinsey & Co
2 out of 3
Planned transformations are unsuccessful
Source: Gartner
3.2 x
More likely to outperform your peers if you engage your stakeholders throughout your company’s transformation
Source: McKinsey & Co
#1
Culture is the #1 barrier to agile transformations and one of the top five causes of failed transformations
Source: Gartner
4.7 x
More likely to have improved and sustained organisational performance over the longer term when you build understanding and conviction
Source: McKinsey & Co
82%
Of employees say that transformations create competing priorities that they don’t know how to balance because they don’t understand organisational priorities
Source: Gartner
Different approach.
Better results.
Navigating your way successfully through transformation takes head and heart.
And like most journeys, the prep begins at home.
Your teams are your engine room and your secret weapon. You can only maximise your potential and delight your clients when everyone is facing the same way, pulling in the same direction.
Speaking with 25 years’ experience in corporate, change, crisis, marketing and brand communications, I’ll give you that for free.
My goal is to unite your teams around your transformation by informing, engaging and motivating them, wherever your journey is taking you next.
I have previously worked with:
What do you
want to achieve?
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Driving successful transformation starts with identifying your key messages and engaging your teams.
Do you need help articulating and rolling out your key messages consistently? How will you communicate to maintain focus and momentum for weeks, months or even years at a time? What story will you tell?
Get in touch to discover how I can help.
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Keeping rumours at bay and staying in control of your message requires experience and skill. Mastering it will save you time, money and hassle in the long run.
During complex transformation, too little information or the wrong information at the wrong time will hinder your ability to drive change effectively. Your people, clients, investors and the media will seek to fill the gaps if there’s a communication vacuum, and confusion - or worse - will reign if you’re not delivering a clear and consistent narrative. You might need to navigate regulatory considerations which have ramifications for communications.
Get in touch to discover how I can help.
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Poorly executed or non-existent communication during a change journey will disenfranchise your teams and clients, adversely affect your performance and put you at a disadvantage to your peers.
Planning and executing an engaging communications strategy to drive an operationally complex transformation takes skill and experience.
Get in touch to discover how I can help.
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Communicating meaningful, relevant information regularly and consistently is the key to giving your teams the clarity and confidence to drive new business during transformation.
Are your teams equipped to tell a compelling story about your transformation? Is your marketing activity aligned with milestones in your journey?
Get in touch to discover how I can help.
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With typical private equity holding periods extending to an average of six years, and in an environment of higher interest rates and margin compression, are you more focused than ever on maximising value creation potential in your portfolio?
Do you want to coalesce your management teams, empower them to drive your transformation and ultimately unlock value?
Communications plays a critical role in helping you realise your strategic objectives.
Get in touch to discover how I can help.
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The chaos and confusion caused by poorly communicated transformation will cost you in more ways than one.
Do you want your teams fully engaged in, and driving, your transformation? Do you want your transformation journey to be as smooth and efficient as possible? Do you want to avoid wasting time and money on marketing that isn't aligned with your transformation story and goals?
Get in touch to discover how I can help.
What people who’ve worked with me say
Justin Kelly
CEO, Sustainable Materials & Manufacturing Centre, and NED Chair, Sustainable Ventures (North)
“I worked closely with Sara when I was Chief Strategy Officer at Innovo Group, which was undergoing extensive culture, technology and operating model transformation. In a very complex and dynamic environment, I found Sara to be open, honest and respectful, always demonstrating consideration for others. She takes a 360 degree view and this together with her precision and creativity mean that she is able to craft messaging based on really understanding the impact.”
Lorena Sanchez
Head of Marketing & Communications (Europe), WSP
“I worked with Sara for more than 10 years, at JLL and MHP where our clients included AMP Capital and DST Systems. Sara is analytical, empathetic, versatile and thinks strategically. She is business-goals oriented without losing kindness and has a human approach to problem solving.”
William Douglas
Chief Commercial Officer, Vistra
“I worked with Sara as we were driving large scale change at JLL. The more complex and ambiguous the project, the better. She’s analytical, has an eye for detail and always kept our people at the heart of her work. Having worked closely with her over several years, I saw first hand that Sara is curious about how the business operates and can play a key part in the change and success. She’s adept at handling multiple stakeholders while navigating complex issues, with emotional intelligence. This combination elevates her approach and the quality and effectiveness of her outputs.”
Rich Thrift
Founder & Creative Director, Make Giants
“Sara is that rarest of animals: a transformation communications expert who really gets people. Brand often feels at the bottom of the pile when it comes to a business going through change, but Sara really understood how using both our external and employer brand ethos as a tool in our transformation could really help communicate businesses changes in a way that felt frictionless and clear. This meant our people clearly understood the way forward as it applied to the direction of the brand, not just as a business case. It was really refreshing.”
